The $7 Trillion education and corporate training market is saturated with passive content (PDFs, videos) that leads to fragile knowledge and low ROI. Institutions lack the tools to transform their proprietary expertise into scalable, interactive learning experiences that build measurable capability.

We provide a B2B white-label AI platform that transforms an organization's proprietary content into a scalable, interactive learning application. We don't create content; we make our partners' content valuable, profitable, and into a defensible data asset.

• TAM (Total Addressable Market): The $7T global education & corporate training market.
• SAM (Serviceable Addressable Market): The $360B+ corporate eLearning and certification market, where our B2B model is a direct fit.
• SOM (Serviceable Obtainable Market): We are initially targeting a $1B segment of professional certification bodies and specialized corporate training in finance and tech.

A teacher uploads one standardized exam. After 50 students take it, our engine analyzes their performance patterns—not their identities—and automatically generates 50 new, unique follow-up exams, each one tailored to an individual student's specific knowledge gaps. This enables targeted intervention at scale.

We track 7 unique behavioral metrics—like Decision Latency, Heuristic Pathing, and Stamina Decay—to create a 'Cognitive Signature' for each learner. This isn't just PII; it's a high-entropy data fingerprint of how a user thinks. This becomes a new, un-spoofable form of identity, turning a partner's content into a next-generation security and data asset.

High-Margin B2B SaaS: Our revenue comes from annual license fees from institutional partners who use our white-label engine to power their own branded learning applications. We provide a scalable solution that allows them to create new revenue streams without the multi-million dollar cost of an in-house ML team.

Our ideal client is an elite institution with a unique body of proprietary knowledge. This includes:

• Professional Certification Bodies
• Research Universities
• Global Corporations with deep internal expertise for training & compliance.

Our competitive advantage is clear. We occupy a unique "Blue Ocean" space by being a B2B White-Label Engine that uses Safe, Content-Grounded AI.

	Generic B2C Platform (Red Ocean)	B2B White-Label Engine (Blue Ocean)
High-Risk (Generative AI)	Mindsmith, Coursebox (AI wrappers with hallucination risk)	Empty Quadrant
Low-Risk (Grounded AI)	Kajabi, Teachable (Passive content hosts, no IP asset)	Pass-Exams (Our Position) (Safe AI & proprietary data asset creation for partners)

Gwendalynn Lim Wan Ting - Founder & CEO

Gwendalynn is the company's sole founder, strategic lead, and technical architect. She personally built the full-stack application, engineered the machine learning pipeline, and is leading the discussions that have resulted in our current institutional traction. A graduate of NTU's Data Science & AI program, she comes from a long line of educators and is singularly focused on this mission.

We've compiled answers to common questions about our business model, technology, and partnership opportunities on our FAQ page.

We are seeking strategic partners and seed funding to scale our go-to-market strategy in Europe and North America. We have a proven platform, a validated business model, and a clear plan to acquire enterprise clients. Let's build the future of lifelong learning, together.